Liquor's September issue published & new products added

Important information will be sent to you.

column

  • 美酒県 山形を見る

    See Yamagata, the prefecture of fine sake

    Yamagata Prefecture is located on the Sea of ​​Japan coast, with the Ou Mountains to the east and the Dewa Mountains to the west. The Dewa Hills stretch across the center, giving the prefecture a diverse topography. The prefecture is made up of three types of soil: volcanic ash soil, black soil, and diluvial soil, all of which are suitable for agriculture. Black soil in particular is well-suited to growing high-quality rice, and the prefecture is known as the birthplace of the famous brand rice "Hitomebore."

  • 「国産ウイスキー」の今を見つめ直す

    Reexamining the current state of "Japanese whiskey"

    The situation surrounding Japanese whiskey has changed dramatically in recent years. Brands that were once popular and reasonably priced have become highly acclaimed around the world, and demand has grown exponentially, making them difficult to obtain. It is not uncommon for whiskeys to be traded at high prices. For many consumers, their favorite whiskeys, which were once commonly enjoyed at snack bars and bars, have become a distant memory.

  • 古くて新しいワイン ニューワールド

    Old and New Wines New World

    While France and Italy are well-known wine-producing regions, the New World has also become increasingly popular in recent years. And then there's the Ancient World, which actually has a longer history than either France or Italy and has recently been garnering renewed attention. This time, we'll be introducing the unique characteristics of each region and the appeal of their wines!

  • 歴史を紡ぐ“最古のシェリーブランデー” フンダドール徹底解明

    A thorough look at Fundador, the "oldest sherry brandy" with a long history

    Sherry Plande is produced in Jerez de la Frontera, located in southern Spain, and is known worldwide as a famous sherry-producing region. Fundador, in particular, is a brand under Emberador, which boasts the world's number one sales volume of plande, and is highly regarded not only in Spain but around the world. Liquors features a report on the experience of the Shoji Liquor Store team, who actually visited the area!

  • バブ入りハブ酒

    Habu sake with bubbles

    This drink is unique to Okinawa, made by steeping the snakes that live in Okinawa in awamori. It is loved by locals as a healthy drink that is nutritious and strengthens the body.

  • 夏バテを乗り越えろ！体調を整える！ハーブ系リキュール

    Overcome summer fatigue! Get in shape! Herbal liqueur

    Summer has finally arrived! We're still not used to the summer heat, and it's easy to get sick. That's why today we're featuring liqueurs made primarily from herbs! Drinking a strong liqueur with medicinal properties thoroughly extracted is sure to energize you! Capture the hearts of your customers by reducing the characteristic bitterness and serving it deliciously!

  • 壱岐焼酎の日に乾杯！

    Cheers to Iki Shochu Day!

    In 1995, three regions - "Iki Shochu" from Nagasaki Prefecture, "Kuma Shochu" from Kumamoto Prefecture, and "Ryukyu Awamori" from Okinawa Prefecture - received geographical indication designation from the World Trade Organization (WTO), making these shochu products recognized worldwide.

  • 「乾杯はシャンパーニュ」にしませんか？ナイト”シャイン”パーニュ

    Why not toast with champagne? Night "Shine" Champagne

    To get customers to choose your establishment from the many options available, it's important to make them feel special with a service that's unlike any other. That's why Liquors suggests "Toasting with Champagne." With that extra service, you can capture the hearts of your customers and encourage them to become repeat customers!

  • 実力派ワイナリー ピエール・ブレ

    Pierre Bret, a talented winery

    Pierre Boulet is a popular winery based in the renowned wine region of Gevrey-Chambertin, with numerous Grand Cru vineyards. Their red wines feature fruity notes of cherry and raspberry with gentle tannins, while their white wines boast a gorgeous aroma of honey and white flowers and elegant fruit flavors. Both are hugely popular with wine lovers worldwide.

  • 昭和100年時代 - 懐かしの昭和レトロ

    Showa 100 - Nostalgic Showa Retro

    2025 marks exactly 100 years since the start of the Showa era. The world has transitioned from Heisei to Reiwa, but the Showa era is once again attracting attention, with "Showa retro" becoming popular among young people.