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  • 必要不可欠!万能シロップ

    Essential! All-purpose syrup

    With the increasing demand for low-alcohol drinks and non-alcoholic cocktails (mocktails), the need for syrups is also increasing. Previously, syrups were used to add sweetness to cocktails made in bars, but now orders are flooding in from all types of establishments! Therefore, we researched syrups, trying various methods, to see if they could be used in a variety of situations. We will propose syrups that are perfect for each customer!

  • 山形酒蔵マップ

    Yamagata Sake Brewery Map

    Yamagata Prefecture, also known as the Ginjo Kingdom, is home to around 50 sake breweries! The different water qualities of each region and mountain range produce sake with a rich variety of individuality. Currently, Liquors stocks eight breweries, but we plan to gradually increase our selection, so be sure to check it out!

  • 躍動するイタリアワイン 2025

    Dynamic Italian Wine 2025

    Italy is known as a wine-producing region on a par with France and Spain. Wine is produced in all 20 regions from north to south. With over 2,000 indigenous grape varieties, Italy is said to have the greatest variety in the world.

  • 魅力的なテキーラの世界へ - テキーラでサルー!

    Enter the fascinating world of tequila - Salud with tequila!

    With the rise in popularity of international cuisine in Japan, spirits are once again in the spotlight! In particular, Mexico's signature tequila has a rich and distinctive flavor, and is used in cocktails. Unique flavors and bottles are constantly being created. This time, we'll be introducing a wide range of tequila, from classic to premium products carefully selected by Liquor!

  • 実は儲かる?! お酒シリーズ - 白酒(バイチュウ)編

    Is it actually profitable?! Alcohol Series - Baijiu (White Liquor)

    Baijiu, a typical Chinese alcoholic beverage, is shrouded in mystery in both its taste and production method, but it actually has many points that make it profitable. In this article, we will explain these points and support those who are considering introducing it to the market!

  • エンペラドール ブランデー - 最高の時間を支配する

    Emperador Brandy - Rule the best times

    Emperador, which was launched in 1990, quickly expanded beyond its domestic market to include North America, the Middle East, and Europe, beyond Asia, and has grown into a brandy loved by many.

  • 歴史を紡ぐ“最古のシェリーブランデー” フンダドール徹底解明

    A thorough look at Fundador, the "oldest sherry brandy" with a long history

    Sherry Plande is produced in Jerez de la Frontera, located in southern Spain, and is known worldwide as a famous sherry-producing region. Fundador, in particular, is a brand under Emberador, which boasts the world's number one sales volume of plande, and is highly regarded not only in Spain but around the world. Liquors features a report on the experience of the Shoji Liquor Store team, who actually visited the area!