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  • ポスト兼八!? こだわる男の麦焼酎 - 常徳屋(じょうとくや)

    Post Kanehachi!? Barley shochu for discerning men - Joutokuya

    Founded in 1907 in Usa City, Oita Prefecture. This shochu is carefully crafted with an emphasis on quality over quantity , from koji making to mash, distillation and storage , resulting in a rich, full-bodied flavor with a beautiful lingering finish.

  • いつもの夏では終わらせない! 新定番!NEXTスピリッツサワー 2025!

    This summer won't end like usual! A new classic! NEXT Spirits Sour 2025!

    As summer reaches its height, the scorching heat that remains the same every year can be quite depressing. Even if you try to blow away the feeling with the usual refreshing sensation of a spicy sourdough, it just doesn't feel as refreshing. To help blow away that feeling, we've got four NEXT spirits we recommend that may become your new summer staple!

  • 「乾杯はシャンパーニュ」にしませんか?ナイト”シャイン”パーニュ

    Why not toast with champagne? Night "Shine" Champagne

    To get customers to choose your establishment from the many options available, it's important to make them feel special with a service that's unlike any other. That's why Liquors suggests "Toasting with Champagne." With that extra service, you can capture the hearts of your customers and encourage them to become repeat customers!

  • 好きなワインを見つけよう!ブドウ品種ガイド

    Find your favorite wine! Grape Variety Guide

    The taste of wine is primarily determined by the grape variety. At Liquors, we've selected some of the most popular grape varieties. Learn about the characteristics of each variety and find your favorite wine. This time, we'll be looking at Riesling.

  • 季節を彩るお酒 - ロングサマーは黄&緑で乾杯を!

    Seasonal drinks - Toast to the long summer with yellow and green!

    With the sweltering heat continuing this season, how about a refreshing drink with a beautiful color? This time, we have a selection of liqueurs with colors reminiscent of August's birthstone, peridot. For Long Summer, why not focus on yellow and green, which have both a sun-like brilliance and a presence that sparkles even in the dark?

  • 昭和100年時代 - 懐かしの昭和レトロ

    Showa 100 - Nostalgic Showa Retro

    2025 marks exactly 100 years since the start of the Showa era. The world has transitioned from Heisei to Reiwa, but the Showa era is once again attracting attention, with "Showa retro" becoming popular among young people.

  • 美酒県 山形を見る

    See Yamagata, the prefecture of fine sake

    Yamagata Prefecture is located on the Sea of ​​Japan coast, with the Ou Mountains to the east and the Dewa Mountains to the west. The Dewa Hills stretch across the center, giving the prefecture a diverse topography. The prefecture is made up of three types of soil: volcanic ash soil, black soil, and diluvial soil, all of which are suitable for agriculture. Black soil in particular is well-suited to growing high-quality rice, and the prefecture is known as the birthplace of the famous brand rice "Hitomebore."

  • 「国産ウイスキー」の今を見つめ直す

    Reexamining the current state of "Japanese whiskey"

    The situation surrounding Japanese whiskey has changed dramatically in recent years. Brands that were once popular and reasonably priced have become highly acclaimed around the world, and demand has grown exponentially, making them difficult to obtain. It is not uncommon for whiskeys to be traded at high prices. For many consumers, their favorite whiskeys, which were once commonly enjoyed at snack bars and bars, have become a distant memory.

  • 古くて新しいワイン ニューワールド

    Old and New Wines New World

    While France and Italy are well-known wine-producing regions, the New World has also become increasingly popular in recent years. And then there's the Ancient World, which actually has a longer history than either France or Italy and has recently been garnering renewed attention. This time, we'll be introducing the unique characteristics of each region and the appeal of their wines!

  • 歴史を紡ぐ“最古のシェリーブランデー” フンダドール徹底解明

    A thorough look at Fundador, the "oldest sherry brandy" with a long history

    Sherry Plande is produced in Jerez de la Frontera, located in southern Spain, and is known worldwide as a famous sherry-producing region. Fundador, in particular, is a brand under Emberador, which boasts the world's number one sales volume of plande, and is highly regarded not only in Spain but around the world. Liquors features a report on the experience of the Shoji Liquor Store team, who actually visited the area!