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Reexamining the current state of "Japanese whiskey"

「国産ウイスキー」の今を見つめ直す

The situation surrounding Japanese whiskey has changed dramatically in recent years. Brands that were once popular and reasonably priced have become highly acclaimed around the world, and demand has grown exponentially, making them difficult to obtain. It is not uncommon for whiskeys to be traded at high prices. For many consumers, their favorite whiskeys, which were once commonly enjoyed at snack bars and bars, have become a distant memory.

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